The Keepsake Box by Password Journal Coming In June

Keepsake Box by Password Journal

One of the best sellers on ToyXplosion and a toy we get asked about a lot, is the Password Journal by Mattel. Our daughter had one when she was younger and it was definitely one of her favorite toys. Well get ready for something new from Password Journal! We’re talking about the Keepsake Box comingRead More

Meet the New WWE Championship Brawlin’ Buddies

WWE Championship Brawlin Buddies (Brodus)

Last year Mattel introduced the WWE Brawlin’ Buddies. We loved them so much, they made it onto our ToyXplosion 20 list for the holidays. It’s funny because we don’t even watch WWE, but we are loving these dolls. Our 9 year old loves to wrestle and he has had an absolute blast with his Brawlin’Read More

Kids Can Design Their Own Car with the Hot Wheels Car Maker

Hot Wheels Car Maker

For the first time kids get hands on experience in designing Hot Wheels® vehicles with the Hot Wheels Car Maker! We saw so many amazing and fun toys at the Mattel booth when we attended the Toy Fair. One of my favorites was the Hot Wheels Car Maker. We had the chance to watch aRead More

New! Barbie Color Chalk Hair Coming This July

Barbie Color Chalk Hair

We saw some fabulous new Barbie toys at the 2013 New York Toy Fair, including the Barbie® Color Chalk Hair, which will be available in July. Description:Representative of real-life trends and style, the Barbie Chalk Hair salon doll allows girls to create a rainbow of hair styles for the world’s most fashionable doll. Girls pickRead More

New! Disney Sofia the First Talking Sofia and Animal Friends

Disney Sofia the First Talking Sofia and Animal Friends

New from Mattel and coming this July is the Disney Sofia the First Talking Sofia and Animal Friends. One character we saw showing up in booth after booth after booth at the 2013 New York Toy Fair was Sofia the First. This little adorable princess has grabbed the hearts of little girls everywhere, as wellRead More

The Barbie Digital Makeover Mirror was the Talk of Toy Town

Barbie Digital Makeover Mirror

Coming this August from Mattel is the Barbie Digital Makeover Mirror. Over the next few days, we’ll be wrapping up our 2013 New York Toy Fair coverage by letting you know what’s coming in the world of toys for 2013. We saw quite a few products that really grabbed our attention. While we get prepared to bringRead More

Barbie Photo Fashion Doll {Review}

Barbie Photo Fashion Doll

This toy made it into our 2012 Holiday Gift Guide! Ages: 6 and up The Barbie Photo Fashion doll is the perfect gift for the kid who loves playing Barbies, loves taking pictures and enjoy anything with a technology spin to it. This doll is both innovative and fun! Barbie Photo Fashion Doll description: Lights! Camera!Read More

WWE Brawlin’ Buddies {Review}

WWE Brawlin Buddies

This toy made it on our ToyXplosion 20 list! Ages: 3 and up Batteries Required: Three button cell batteries are included Since we’re not fans of WWE, I honestly didn’t have high hopes for the Brawlin’ Buddies toy by Mattel, but was interested to test it out anyway. Well, obviously we loved it since weRead More

Cars Micro Drifters Super Speedway Playset {Review}

Cars Micro Drifters Super Speedway set

This toy made it into our 2012 Holiday Gift Guide! Ages: 4 and up Batteries Required: Yes, 3 C batteries are needed Miniature cars are all the rage right now with little boys. So when our son first saw the Cars Micro Drifters Super Speedway Playset, it definitely had his attention! Micro Drifters vehicles featureRead More

Huge Mattel Toy Sale – 25% Off All Toys Plus Free Shipping

Mattel Toys

Mattel.com is helping you save money this Holiday season with this fantastic sale at the Mattel Shop. From 25% off all toys and free shipping on orders over $25, to a flash sale for boys toys and toy bundles. Check out the deals below and be sure to notice the dates next to them! FreeRead More

New from Mattel – Matchbox Big Boots Vehicles

Matchbox Big Boots Ambusher Vehicle

If you’re looking for a fun new vehicle and action figures for your little guy to play with, these new ones from Mattel have some big adventure inside! They’re Matchbox Big Boots Vehicles and are great for kids ages 3 and up. Matchbox Big Boots Ambusher Vehicle Matchbox Big Boots Ambusher: It’s big adventure withRead More

Popular UNO Game Goes Mobile and Social with UNO & Friends

UNO

I was just playing UNO at this new yogurt shop, SoDulce, around the corner from our house. A friend of mine from middle school (that was just a few years ago ) opened it and she has done a fabulous job. She has an area set up with games, so we broke out the UNORead More

Monster High: Ghouls Rule! DVD Cover, Releasing Fall 2012

Monster High Ghouls Rule! DVD Cover-01

Mattel and Universal Pictures made the announcement today about the first ever Monster High feature-length DVD, Monster High: Ghouls Rule!. Not only that, but they released the DVD cover. What do you think Monster High fans? The first Monster High™ direct-to-DVD movie, Monster High™: Ghouls Rule!, features all of the beloved student bodies of Monster High™, and chronicles their quest toRead More

Disney V.I.P. Dolls Available at DisneyStore.com

Alex Russo VIP Doll

If you couldn’t find the Disney V.I.P. Dolls anywhere in time for Christmas or you weren’t willing to pay the astronomical prices they were being sold for online, now’s your time to purchase them at a great price from DisneyStore.com. Here are a few of the Disney V.I.P. dolls by Mattel that are available. AlexRead More

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