How exciting! LEGO announced today a brand new collection coming soon called LEGO Friends geared to girls. LEGO Friends, for girls ages 3 to 5, features 23 products and will be available in Canada January 1, 2012 and internationally in the summer.
If you visit the new LEGO Friends site, you’ll see it says to come back on December 26th. I can not wait to see what they have in store for this new brand!
Introducing the LEGO mini-doll figure
Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.
The product collection
Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show,Butterfly Beauty Shop, City Park Cafe, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.
What do you think of the news? Is this something your little girls will love? Stay tuned as we bring you more information about this new collection from LEGO.
Shop LEGO Friends here.
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