When you think of Hot Wheels cars by Mattel, what’s the first image that pops into your head? It’s nothing electronic right? Well, that’s about to change this coming fall! ToyQuest and Mattel have teamed up to create these amazing looking rides. Here’s a sneak peek.
Sweet looking aren’t they?
The new product line, a first for Hot Wheels®, will include re-creations of some of the most desired and collected Hot Wheels® models including the Twin Mill® III, Rat Bomb™ and Arachnorod®. The vehicles’ personalities and world-famous styling are highlighted through an array of eye-catching light-up features combined with thundering engine sounds and jaw-dropping motorized stunts.
“Over the past 42 years, Hot Wheels has continually evolved to meet the changing interests of boys by incorporating cutting-edge designs and unique features that increase our play value,” said Simon Waldron, vice president marketing for Hot Wheels®. “Our partnership with toy industry leader ToyQuest extends our presence in the motorized vehicle category, bringing our innovative designs to life in a new and fresh way.”
Starting this fall, these Hot Wheels® electronic motorized vehicles will be available at major retailers nationwide including Walmart, Target, Toys’R’Us and K-mart.
As we get closer to the release, we’ll have more pictures and more information for you!