Here’s some exciting news from Scholastic Media and Taco Bell. Starting May 17th and running through June 23, 2011, young visitors to Taco Bell will receive one of four custom “The 39 Clues”-branded premiums at the chain’s approximate 5,000 locations.
Inspired by Scholastic’s best-selling “The 39 Clues” series, these giveaways will include custom stories and activity pages.
The 39 Clues is a groundbreaking, multi-media adventure series for children ages 8-12 that spans 10 adrenaline-charged books, hundreds of collectible cards, and an online game that allows readers to play a part in the story and compete for prizes.
Movie rights for The 39 Clues have been acquired by DreamWorks Studios with Steven Spielberg eyeing to direct. Deborah Forte, President of Scholastic Media, will produce. The script is being penned by Jeff Nathanson whose credits include “Catch Me If You Can” and “Rush Hour 2.”