Scholastic Media announced that next month they will kick off their 20th anniversary celebration of the beloved I SPY franchise. The festivities will start with the release of the book I Spy Spectacular: A Book of Picture Riddles.
In addition to the release of the new book, the year-long campaign will include more new I Spy releases, new signature MY I SPY online game and a live promotional event.
Some of the new releases include:
- I SPY SUPER CHALLENGER for Leapster ™ Explorer this summer
- I SPY CASTLE for Nintendo DS ™ this fall
- New board games, puzzles and toys
Beginning April 11th, you can participate in the largest game of I Spy ever! You can play and personalize you ‘My I Spy’ game at www.scholastic.com/ispy.
In New York City, Scholastic will host a live I SPY event called “I SPY A CELEBRATION! 20 Years; 20 Kids; 20 Riddles” in Times Square on April 12th and The Scholastic Store in SoHo will host Jean Marzollo at an event on April 9th featuring an I SPY scavenger hunt, raffle, and product demonstrations in addition to a month-long I SPY window display at the company’s New York City headquarters. Currently, Scholastic is hosting two I SPY anniversary sweepstakes: one at http://www.snackpicks.com/ISpy in conjunction with the recent launch of I SPY branded fruit snacks and another through Scholastic Book Clubs.
As you can see, there are some exciting I Spy products and activities planned. We have been long time fans of the I Spy franchise and can’t wait to be a part of them celebrating 20 years!