New CG Animated Feature-Length Thomas & Friends Movie “Day Of The Diesels”

HIT Entertainment has announced the latest Thomas & Friends™ CG animated feature-length movie, Day of the Diesels, set for release on DVD from Lionsgate Home Entertainment in Fall 2011 in the US.

In Day of the Diesels, there’s a fire on Sodor! Thomas and his best friend Percy fight the fire until Flynn and Belle, two new fire engines who are experts at putting out fires, arrive to save the day. When Thomas starts to spend all his time with Flynn and Belle, Percy feels left out. Diesel uses Percy’s loneliness to lure him to the Dieselworks. At the Dieselworks, Percy is made to feel very special by none other than the master of mischief Diesel 10! As Percy spends all his time with the Diesels, chaos ensues and Thomas becomes trapped at the Dieselworks! Only when the Diesels are running amok in the Sodor Steamworks does Percy realize his folly in trusting Diesel 10. Percy then wastes no time in rallying his Steamie friends to retake the Steamworks and save Thomas!

The 60-minute movie will introduce four new characters and reintroduce Diesel 10, the most devious of all Diesels, and the new Dieselworks destination, the diesel version of the Sodor Steamworks.

To support this feature event, Thomas & Friends licensees worldwide, including Fisher-Price, Random House, Egmont, Mega Bloks and Learning Curve will create more than 75 tie-in products, including books, games, engines, playsets, apparel, bedding and accessories based on Day of the Diesels. In addition, Day of the Diesels related mobile and tablet applications are scheduled for 2011.

A Day of the Diesels microsite will launch in March 2011 on the Thomas & Friends website, www.thomasandfriends.com, with monthly content added including coloring sheets, new character reveals, games, activities and video previews. The microsite will also poll consumers on “Are you a Steamie or a Diesel?” In addition, Day of the Diesels will be promoted on Thomas’ official Facebook fan page and through the new Thomas & Friends Twitter (@TrueBlueEngine).