Congratulations to ‘Thomas & Friends’, who is the number one license in the preschool toys category in the United States for the tenth year in a row!
According to The NPD Group, Inc., while the total traditional toy industry in the United States increased one point nine percent (1.9%) in 2010, overall Thomas & Friends toy sales increased over forty seven percent (47.1%).
Why is the brand doing so well? Besides the fact that both parents and kids adore Thomas the Train.
“Thomas & Friends‘ success can be attributed to HIT’s continued delivery of rich content, characters and stories, combined with best-in-class global partners like Fisher-Price, Learning Curve and Mega Brands, as well as a strong fold of domestic partners,” said Pam Westman, Executive Vice President, The Americas, HIT Entertainment. “In this extremely competitive marketplace it’s a testament to the popularity and appeal of Thomas that the brand has been able to top the charts for ten years as the US’ # 1 preschool license and currently stands as the #1 preschool property. After 65 years in the UK, and over 21 years in the US and around the globe, we are proud of Thomas’ longevity and look forward to many more years of being on track for success!”
What’s your favorite thing about Thomas & Friends and what new products do you hope to see coming out in the future?