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Are you looking forward to the November 5th release of the movie ‘Megamind’? We are and we are also excited to tell you to get ready for an onslaught of Megamind products. From toys, candy, books, video games and more – Megamind will be everywhere!
And of course, ToyXplosion will be on top of it and will feature a few of the products mentioned below.
Here are a few of the promotional partners and products you will see:
AIRHEADS
Leading confectioner Airheads offers Megamind-themed six-packs of their signature chewy candy in support of the movie in addition to new chewy fruit flavors inspired by the film include “Mega Cherry” and “Minion-ade”. Airheads is supporting the film with a dedicated television commercial and online games.
MCDONALD’S®
In conjunction with the release of Megamind, McDonald’s is launching a global Happy Meal® program in nearly all of its 117 markets worldwide that features custom-created animated television commercials along with restaurant and digital activities. Examples include:
- In North America, McDonald’s is offering eight unique Happy Meal toys via a promotion that includes themed packaging, point-of-purchase displays and exclusive online content, from games and activities in McWorld™ the virtual world, to a custom created Megamind flash game by video game publisher, THQ, and a printable $5-off coupon for any of the five Megamind video games.
- In Europe, McDonald’s is giving kids the chance to become the next hero of Metro City through fun Happy Meal, in-store and online activities. These include special digital comic book experiences, games and even dressing your own heroic avatar.
While supplies last at participating McDonald’s. Ask about special toys for children under 3. (C) 2010 McDonald’s.
PUBLISHING
The Megamind publishing program covers a broad spectrum of unique and exciting titles for various age levels and interests, including traditional storybooks from Penguin Books, color/activity books from Dalmatian Press, comic books & graphic novels from Ape Entertainment and an innovative new digital book application from iStoryTime.
TECHNOLOGY
DreamWorks Animation’s technology partners HP and Intel Corporation are offering a broad range of consumer impressions on behalf of Megamind that started during the summer. At the annual Comic-Con Convention in San Diego, Intel prominently featured Megamind in their booth, in addition to offering games, prizes and a sweepstakes for a Mega Movie premiere, which was supported through social media and online promotion. HP created Megamind printables, which are available online, and also placed Megamind products at retail printing kiosks at a number of key retailers.
THQ
THQ has created a number of video game adaptations of Megamind, with a robust slate of titles that extend the story from the feature film and offers unique platform-specific game-play experiences. The adaptations created by THQ include games for Xbox 360®, PlayStation®3, PSP® (PlayStation®Portable), the Wii™ system, Nintendo DS™ as well as a Megamind Mobile Game application available on the iPhone, iPod Touch and major carriers worldwide. THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.
TOY QUEST
Master toy licensee Toy Quest has created a full line of Megamind toys from figures to vehicles, available exclusively at Toys “R” Us. The line includes 6″, fully articulated action figures, two-pack assortments of collectible mini figures, a collector pack gift set, a Walking Robot and rounded out with a Deluxe Minion figure with lights and sounds. All these toys are perfect for kids to reenact the movie or create their own Megamind stories!
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