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Learning Curve® brand announced the exclusive launch of its Chuggington die cast toy line, which will begin arriving in Toys R Us stores in October 2010. Inspired by Ludorum’s popular train-centric series seen daily in the U.S. on Disney Channel’s Playhouse Disney programming block.
Featuring the show’s unique look, Learning Curve’s initial line of Chuggington products feature action packed toys that reflect the key core developmental messages and storylines of the CGI-animated series. The line also offers preschoolers a chance to recreate the adventures of the show’s three young ‘trainees’: Wilson, Koko and Brewster.
“The anticipation surrounding the introduction of our Chuggington line is building every day and has been astonishing,” said Peter Henseler, President of RC2 / Learning Curve Brands. “With huge interest from both children and parents, we are thrilled to introduce our U.S. customers and Chuggington fans to a line of innovative products so they can create exciting new adventures. With the show’s successful run on Playhouse Disney and Chuggington’s continuing success abroad, we look for Chuggington to be successful in 2010 and for many years to come.”
For more information on Learning Curve’s Chuggington product line, visit www.learningcurve.com/chuggington.
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