JAKKS Pacific, Inc announced today (July 23rd) that they will manufacture, distribute and market a line of toys based on the live-action feature film, ‘Real Steel’. The film stars Hugh Jackman and is set hit theaters November 18, 2011.
The agreement includes action figures, accessories, playsets, role play, youth electronics, novelties, games and puzzles, Halloween costumes and more.
“In this action-packed, futuristic drama, 2,000-pound robots replace human boxers,” said John Blaney, Senior Vice President of Marketing, JAKKS Pacific. “The robot boxers are incredibly intricate and physically astounding, and we believe they will translate extremely well to action toys. We are thrilled to partner with the powerhouse entertainment company, DreamWorks Studios, to bring to life their vision with a toy line created to appeal to both children and adult collectors.”
“Real Steel has tremendous potential to be a thriving toy line,” said Mark Sourian, Co-President of Production at DreamWorks Studios. “The story line is original and creative with a cast of unique and exciting robots to build into an extensive line of merchandise. We are excited to work with leading action figure company, JAKKS Pacific, to recreate the action and adventure of the film with a comprehensive product line.”
I can’t wait to see JAKKS bring these Robots to life in the form of a toy line!