MGA Entertainment, Inc. (MGA), a worldwide leader in the toy industry, today announced the launch of Lalaloopsy™, a unique and whimsical collection of eight different 13″ rag dolls who magically came to life when their very last stitch was sewn.
With a tag line of “Sew magical – Sew cute™”, each Lalaloopsy was born on a special day in history and has her own personality developed by the fabrics used to make her. Designed to encourage a child’s imagination and creativity, Lalaloopsy teaches important life lessons such as diversity, individuality and the idea that everything deserves a second life. The Lalaloopsy live in a fantastical world full of silly surprises and with love and a bit of imagination, the Lalaloopsy magic can go on forever.
MGA Entertainment invites you to meet the Lalaloopsy:
Crumbs Sugar Cookie™ - Sewn on date: December 4th (National Cookie Day) – Crumbs was made from pieces of a baking apron. She is super-sweet, has perfect manners, and loves inviting friends over for tea and treats. She has a pet mouse.
Jewel Sparkles™ – Sewn on date: March 13th (National Jewel Day) – Jewel was made from remnants of a real princess’ dress. Jewel is very graceful, a little bit bossy, and loves to dance and wear sparkly clothes. She has a Persian cat.
Peanut Big Top™ - Sewn on date: April 1st (April Fools’ Day) – Peanut was made from bits of a brightly-colored clown costume. She is a silly prankster who’s a little bit clumsy and loves to make her friends laugh. She has a pet elephant.
Bea Spells-a-Lot™ – Sewn on date: October 16th (Dictionary Day) – Bea was made from a school girl’s uniform. She is a real smartypants, who always follows the rules and loves to talk…a lot!!! She has a pet owl.
Mittens Fluff ‘n’ Stuff™ - Sewn on date: December 21st (First day of Winter) - Mittens was made from pieces of an Eskimo’s scarf. She loves hot cocoa, snow fights, and snuggling by the fire. She has her own pet polar bear.
Dot Starlight™ – Sewn on date: July 20th (First Moon Landing) – Dot was made from a real astronaut’s space suit. She’s a dreamer who loves science, and she’s always got her head in the clouds. She has a pet bird.
Pillow Featherbed™ – Sewn on date: January 3rd (Festival of Sleep Day) – Pillow was made from pieces of a baby’s blankie. She loves good stories, long naps, and her favorite snack is milk and cookies. Pillow has her own pet sheep.
Spot Splatter Splash™ – Sewn on date: October 25th (Picasso’s birthday) – Spot was made from a painter’s overalls. She’s super creative and loves bright colors, big messes, and eating spaghetti. She has a pet zebra.
Visit the colorful 3D world of Lalaloopsy at www.bittybuttonsworld.com where Bitty Buttons™ magic is everywhere!