Get ready for tons of ‘Toy Story 3′ news over the next few days. With the June 18th release of the movie, everyone is gearing up for it..including popular toy store Toys R Us.
To celebrate the highly anticipated theatrical release of “Toy Story 3,” Toys”R”Us® is helping kids worldwide reach “to infinity and beyond” by creating the ultimate “Toy Story 3” destination in all of its nearly 1,300 toy stores in 34 countries around the world. In the United States, kids can “Live the Adventure” in stores and online at Toysrus.com/ToyStory starting today when they visit dedicated “Toy Story 3” boutiques, filled with the largest assortment of “Toy Story”-inspired toys, including action figures, construction sets, role play accessories, musical instruments and electronic devices.
At Toys”R”Us, kids can find everything they need to continue the movie adventure at home with Woody, Buzz Lightyear and the rest of the gang. Similar “Toy Story 3” boutiques will open in Toys”R”Us stores around the world, coinciding with the movie’s release in each respective country.
“For nearly 15 years, kids and kids at heart have imagined that the toys they find in Toys”R”Us stores can come alive and have their own adventures thanks to the magical storytelling of the “Toy Story” films,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys”R”Us, Inc. “The powerful connection to toys evoked by the films match our brand perfectly, and to bring this playtime experience to a new generation of kids, Toys”R”Us stores are now showcasing a broad assortment of “Toy Story 3” merchandise, including dozens of items that can only be found in our stores.”
“Since 1995, Toys”R”Us has consistently offered “Toy Story” fans a place to find items based on their favorite characters, including Woody, Buzz Lightyear, Jessie, Hamm, Rex and MR. POTATO HEAD,” said Vince Klaseus, senior vice president of global toys for Disney Consumer Products. “With the introduction of new characters like Lots-O’-Huggin’ Bear and Twitch, as well as the addition of LEGO® construction sets and characters based on Barbie® doll and Ken®, kids will find more “Toy Story 3” items than Andy can fit into his bedroom when they visit Toys”R”Us stores.”
Source & Image: Disney Consumer Products