Phyllis Brody, Co-Founder Creativity for Kids, Receives ASTRA Lifetime Achievement Award

A huge congratulation to Phyllis Brody, co-founder of Creativity for Kids, for receiving the ASTRA Lifetime Achievement Award!

Phyllis co-founded Creativity for Kids over 30 years ago with a mission to stimulate and encourage children’s natural creativity through arts and crafts activities. The company pioneered the concept of open-ended creative experiences, and eventually became a leading provider of quality creative activity products for children in the United States and other countries. In addition to being an entrepreneur, Phyllis was intimately and passionately involved in supporting and growing the specialty toy industry based on a shared belief in the benefits of quality play opportunities for children. As a founding Board Member of ASTRA, she was integral to developing initiatives and programs to create a common sense of purpose and direction for specialty toy retailers, manufacturers, and sales representatives in a viable network to foster community, share ideas, and work toward shared goals.

About Creativity for Kids
Founded in 1976 by Phyllis Brody and Evelyn Greenwald, Creativity for Kids has provided imaginative, high quality, innovative arts and crafts products for children for more than 30 years. Today our products are available all over the world, giving children the opportunity to create, pretend, and play in ways that encourage self-expression and build self-esteem. Learn more about our company at http://www.creativityforkids.com. (All Creativity for Kids products are fully compliant with current U.S. toy safety standards.)