The toy line will be based on the all-new CG animated series, Angelina Ballerina™ The Next Steps that sees everyone’s favorite aspiring prima ballerina at a school for the performing arts where she is exposed to diverse styles of music and dance. The series, which launched in September 2009, currently airs on major broadcast platforms in the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries in 2010.
Fisher-Price plans to develop, manufacture and market a variety of toys, dolls and role play items for girls 4 to 7 years old across the following categories:
* Figures and dolls
* Playsets, dollhouses and vehicles
* Plush toys
* Preschool toys, including electronic learning and developmental toys
The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in fall 2010 exclusively at Target and Target.com. Fisher-Price will debut its Angelina Ballerina line at mass retailers in the rest of the world starting in 2011.
Source: Hit Entertainment