It seems that if you ask most kids what some of their favorite activities to do in their free time is, they will say watch TV, play video games, surf the web and basically activities that do not require them to get some exercise.
First Lady Michelle Obama‘s focus right now is on her LetsMove.gov campaign, which is encouraging children to MOVE!
Jibbitz founders, Rich and Sheri Schmelzer and Alexandra O’Leary, have announced a new children’s product GeoPalz. GeoPalz is the first decorative activity tracker and online game that allows users to earn points through physical activity. With a simple message of “Walk to Win”, activity is converted to points that can be accumulated and redeemed at the GeoPalz.com website for free activity based products, sports equipment, games and educational based toys.
“We’ve seen too many popular children’s toys designed to keep kids plugged into their computers or glued to their TVs lately. We haven’t seen any product designed with an incentive to get them up and off their couches and outside playing, and that’s a real shame”, said Rich Schmelzer, CEO of GeoPalz, LLC. “The GeoPalz Activity Tracker was designed specifically to get kids motivated to become more physically active by converting activity into currency that can be redeemed for activity based products from our website. The bottom line is kids love winning free stuff!” Schmelzer stated.
“The ‘Walk to Win’ message will not only resonate with the children through the free products and unique designs, but with the children’s parents who know that the ‘Walk to Win’ message translates to a healthier life.”
“Kids are not just thinking about the toys they’ll win, they want a variety of fun and stylish GeoPalz designs to accessorize with their mood or clothing,” said Sheri Schmelzer, Chief Design Officer for GeoPalz. “In our debut collection we accomplished just that. There is a design that suits every kid in the house, and every 3 months we will introduce new designs from princesses to bugs to rockets to rhinestones, whatever is trending at that time. I think it also helps that GeoPalz are produced in limited quantities, which will drive the collectability of each GeoPal caricature,” she added.
GeoPalz are produced in limited quantities and retail for $19.99 each.