Crayola Targets Tween Girls with Pop Art Pixies Launch

Crayola seems to get it. Tween girls love to make things, be creative and stay connected on the web. The company is targeting tween girls with their Pop Art Pixies Launch. Girls can join an online circle of friends and share their creations.

Skye, Maya, Tatum and Naomi — the Pop Art Pixies, the newest “celebs” on the web inviting tween girls to become their on-line friends and show off their creative side! The Pop Art Pixies, trueto-life characters each with unique personalities and special interests, are the basis for a new line of Crayola activity kits for tween girls. The activities are coupled with Popartpixies.com (which will go live at the end of July), an on-line world that allows tweens to “hang out” with the Pixies, make new friends and show off their creativity through an online community created just for them.

The Pop Art Pixies characters form a group of friends that tweenage girls can relate to. Whether they are eco-friendly and into saving the environment like Skye, love to throw parties like Tatum, are into music and technology like Naomi, or love expressing their creative side like Maya, tween girls will enjoy learning about themselves and sharing their unique style at an on-line
destination that totally gets them.

A series of 14 design kits tailored to each character’s unique interests, such as Skye’s wooden charm bracelet kit and Tatum’s decoupage glass plates, makes up the physical world of Pop Art Pixies products. Each kit gives girls a chance to make and personalize something new that reflects their personality and interest, then share it online with their friends by uploading photos of their creations at the Pop Art Pixies Web site. Here, they can discover new things, express themselves without judgment, build their self-confidence and enjoy a sense of belonging.

Meet the Pixies

Skye — Sweet and thoughtful, Skye is always thinking of others and how she can help save the environment.

Maya – A free-spirited young lady, Maya lets her inner creativity show and encourages everyone to express themselves without judgment.

Naomi — Big into technology and music, Naomi is independent, determined and very loyal to her friends.

Tatum — Bubbly and sociable, Tatum is the social butterfly of the Pixies. She’s fun loving, outgoing and likes to host parties for her friends.

Stay tuned for the products from the Pop Art Pixies Line.