We posted trend #1 from the 2010 New York Toy Fair the other day which was Active. What was trend #2? Accessible.
Accessible Play means anytime-anywhere availability of favorite toys and games.
Small and portable is key for kids and families on the move. Compact editions of toys and games – including classic board games revitalized with open-ended and customizable formats– and shorter play times make it easy to pack-and-go for fun on the run.
By capitalizing on the e-connected world, this trend also gives kids of all ages anytime-anywhere access to their favorite ways to play. In addition to an incredible array of eye-popping play (some in 3D) in both online and offline formats, a number of iPhone apps and eReaders are incorporating the latest gaming and spatial learning technologies to make content readable, playable and fun. “It’s exciting this year to see so many new ways for families to communicate, socialize and – with photos, Tweets and texts, YouTube and Facebook, blogs and more – share their worlds with others who have similar interests,” says Rice.
Examples of Accessible trend products from this year’s Toy Fair include: Scrabble Flash by Hasbro; University Games’ Sort It Out; R and R Games’ Hide N Seek Safari Jr.; Techno Source’s Rubik’s Slide; and Mattel Games’ Puppy Tweets, among many other offerings.
Stay tuned for trend #3!