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For the fi rst time ever, Barbie® asked the world to help her select her next career. Over the past few months Barbie® did research around the world and also conducted an online voting campaign where we have called upon the world to vote for Barbie® doll’s next career – Barbie® has asked her twitter followers and fans on Facebook to help her with this important career decision.
The polls closed on February 10th and over half a million votes were counted! Barbie® doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suite with black accents, a news folder, camera and a microphone and the “B News” logo.
But that’s not all! Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.
See Computer Engineer Barbie under…
“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”
To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic.
Always a trailblazer, Barbie® continues her impressive career path in 2010 and throughout the new decade as she takes on these two new aspirational careers. Both News Anchor Barbie® and Computer Engineer Barbie® are currently available for pre-order exclusively at www.MattelShop.com.
Source & Image: mattel
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