We are days, just days, away from the 2010 Toy Fair! We here at ToyXplosion are so excited and can not wait to see all the new cool toys that are debuted at the fair. Pacific Group Inc. will be there to launch its newest division, Pacific Toys with the release of its Buddy LongLegs™ brand.

Buddy LongLegs encourages kids to get out and explore!

What is Buddy LongLegs™ all about? Their focus is on outdoor and active based play for children, which I just love. It’s a no brainer that our kids do not spend enough time outside. It’s nice to see a company trying to do something to change that.

Nicole Norris, VP of Product Development and Marketing at Pacific Group Inc. Buddy LongLegs™, said “We wanted to create something really simple, yet memorable”.

I think they did a great job with the name – Buddy LongLegs is very memorable and the character is one that I think kids will be drawn to. You can see a picture of Buddy on their official twitter page.

The brand is designed for children age 7-12 to be more excited about exploring on with their “Buddy LongLegs™” than staying inside. “I think Buddy LongLegs™ really captures the adventurous and magical nature that makes so many of our favorite toys, really cool to this day” added Norris.

The Buddy LongLegs™ brand is ready to debut on February 14th at the 2010 New York Toy Fair. The company plans to create additional toys and licensing opportunities that will continue to encourage children to explore the great backyard!

Just in time for summer! Be sure and become their fan on Facebook and follow them on twitter. You can definitely expect to hear more about this brand from ToyXplosion because we are very big advocates of getting kids outside!

Image: sxc.hu