New WHAM-O Jr. Brand for Preschoolers to include Sprig Products

What happens when WHAM-O and Sprig Toys join forces? You get WHAM-O Jr.! In addition to Sprig’s award-winning products such as the Eco-Trucks Dump Truck (pictured below)and the Dino Adventure Rig, the WHAM-O Jr. line will include WHAM-O’s inflatables and outdoor play products.

“At WHAM-O, we are very excited to partner with Sprig,” said Kyle Aguilar, CEO of WHAM-O. “Their unique material and valuable vision pave the way for many opportunities in the industry for WHAM-O and Sprig. We plan to implement the ‘Sprigwood’ material in many of our products.”

Sprig’s co-founders, David Bowen, Chris Clemmer and Justin Discoe, commented: “We are thrilled to be a part of one of America’s most beloved toy companies. With WHAM-O handling the sales, manufacturing and operations functions on a global level for the Sprig brand, we’ll be able to focus our efforts on our mission to make toys the right way.”

Sprig will be showcasing their 2010 product line at the American International Toy Fair in New York City, February 14-17. Highlights include new Eco-Trucks, a new Eco Blocks^™ line (pictured below), as well as new product lines targeted to girls and toddlers – all created to inspire and engage children in active, imaginative play. Sprig is nominated for a TOTY (Toy of the Year) Award in the Specialty category and will find out if they won at the tenth annual Toy of the Year (TOTY) Awards dinner, which will be held on February 13.

Stay tuned for more information as the 2010 New York Toy Fair gets closer!

Images: Sprig